03/2014 – 07/2014
Customer experience goals
It’s smarter, it takes care of things for me. I can stay focussed “In the present moment”.
It’s delightful and sometimes it surprises me how effortless it is. It “just works”.
- Notifications: messaging, calendar reminders, calls
- Proximity: phone & devices unlocked
- Alarm: snooze or dismiss
- Personal Assistant: quiet hours/do not disturb,
- Maps: location based reminders, turn by turn directions
- Wallet: Contactless payments
- Tap or use your voice to silence an alarm
- Pay for coffee or public transport (pre the capabilities of Apple Watch).
- Receive a notification that a meeting is about to start in 15 mins.
- Entering the meeting your tablet is already unlocked by proximity.
- Entering the meeting your availability changes to do not disturb. You finish 15 mins earlier and you manually revert back to available.
- Late in the afternoon you get a notification that the tube is closed and that you should take the bus.
- You go to the gym to exercise, the heart rate monitor tells you how to keep the perfect pace, and the sensors record how much you trained.
- You take the bus and review your data on the phone. Cortana prepares next workout.
- You use maps to look for a new store. You walk there using turn by turn navigation, and then you go home.
- Getting ready to go to bed, you check if you setup the alarm for tomorrow morning.
Industrial design concept
The value proposition, Interaction and Industrial Designs we developed were very well received. However the experience we wanted to deliver was too heavily compromised due to the poor refresh rates (response times) of eink technology at the time.